4,8 Rating based on 4350+ reviews

Norma | Bohemian Maxi Dress

$200.00 $59.95
Save 70%
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Loved by 55,000+ women across America

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Only left in stock

23rd Anniversary Sale Update: Due to the high order volume, stock is now very limited. If the 'Add to Cart' button is still available, the item is still in stock.

Free-Spirited Femininity

Flowing, graceful, and effortlessly romantic, the Norma™ Bohemian Maxi Dress combines a beautifully ruffled V-neckline with a loose, flattering cut and a sweeping maxi length that moves softly and freely with every step. Light and comfortable against the skin from morning to evening, it's perfect for beach strolls, summer dinners, holiday evenings, and any occasion where you want to feel naturally beautiful and at ease.

Why You'll Love It

  • Ruffled V-Neckline Detail: The delicately frilled V-neckline adds a soft, feminine bohemian touch that instantly elevates the dress, framing the face and décolleté in the most flattering and graceful way.
  • Loose Flattering Cut: The relaxed, flowing silhouette drapes gently over the body without clinging, making it a comfortable and confidence-boosting choice for every body shape and size.
  • Sweeping Maxi Length: The long, fluid skirt creates an elegant and effortless movement with every step, giving the dress a timeless, romantic quality that feels as beautiful as it looks.
  • Effortlessly Versatile Style: Equally stunning at the beach, at a summer dinner, or on a relaxed evening stroll, this dress adapts beautifully to any warm-weather occasion with zero effort.

Specifications:

  • Material: Lightweight, airy fabric with a soft and flowing drape
  • Fit: Relaxed, true to size
  • Style: Bohemian, romantic, effortless chic
  • Details: Ruffled V-neckline, loose flowing cut, maxi length, all-day comfort
  • Available Sizes: S–2XL (Check size chart for a perfect fit)
  • Available Colors: Grey, Green, Blue, Red, White, Black

We, Helen & Rose, will always keep you updated about your order and make sure everything arrives safely. We offer free shipping in the USA on every order, and all parcels are securely delivered with USPS.

We put a lot of care into what we offer, and we believe you’ll love it too. If it’s not quite what you expected, you have 30 days to return it for a full refund.

At Helen & Rose, we believe that caring for you goes far beyond the perfect fit. It's the heart of who we are.

Whether you're seeking sizing advice, tracking an order, or need assistance with a return, our friendly team is always here for you.

We treat every customer like family, with patience, honesty, and attention to detail.

📩 We'd love to hear from you:

Reach us anytime at info@helenandroseboutique.com and we'll make sure your experience is as beautiful as your purchase.

TRUSTED BY 55,000+ AMERICAN WOMEN

★★★★★

This boutique is one of a kind. Every piece has fit beautifully and felt even better in person than in the photos. 23 years in and only getting bigger and better.

Jessica R.
3 days ago
★★★★★

I ordered two dresses from Helen & Rose and I am completely in love. The quality is unlike anything I have found online before. You can truly feel the care that went into every detail.

Sarah M.
2 weeks ago
★★★★

I ordered two pieces during the moving sale and both exceeded every expectation. The quality is stunning and the fit is perfect. So excited to see what their new space will bring.

Emily T.
1 week ago
★★★★

I have been a customer for years and this boutique has never let me down. The clothing is timeless, elegant, and always makes me feel my most confident self.

Amanda K.
3 hours age
★★★★★

The moving sale prices are incredible but the quality is even better. Every piece feels handpicked and made to last. Cannot wait to see what Helen & Rose does in their new home.

Lauren B.
4 days ago
★★★★★

Finding a boutique that truly understands style and quality is rare. After 23 years they are growing into something even bigger, and I could not be happier for them.

Natalie W.
1 week ago

Combine & get up to 25% extra off

Some dreams start with a mother, a daughter, and one big leap of faith. ✨

When we opened Helen & Rose 10 years ago, we had one dream: to create a little corner of the world where every woman felt truly seen and completely at home.

Because of you, that dream grew bigger than we ever imagined. 🤍

Now, 10 years later, we are celebrating everything Helen & Rose has become: same intimate soul, same mother and daughter love, and the same promise to make every woman feel beautiful, confident, and at home.

As a thank you, our 10th Anniversary Sale is now live with discounts of up to 70%.

Thank you for being part of our journey. 🤍

FAQS

We’re always here to help!

Whether you have a question or simply want to chat about our pieces, we’re available every day of the week.

🕰 Our Hours:
Mon–Fri: 9:00 AM – 6:30 PM
Sat–Sun: 10:00 AM – 5:00 PM

We do our best to reply within 24 hours, but we always strive to respond as quickly as possible.

We want you to love your new pieces just as much as we loved choosing them for you. If for any reason something is not quite right, you are welcome to return it within 30 days of receiving your order. Just send us an email and we will make sure everything is taken care of quickly and kindly.

✉️ Email us at: info@helenandroseboutique.com

Every piece in our boutique is chosen with care and an eye for timeless style. We handpick each item based on quality, craftsmanship, and the feeling it brings to the woman who wears it. Our goal is to offer clothing that not only looks beautiful but also feels wonderful and lasts for years to come.

Can I change or cancel my order? Of course, you can change or cancel your order within 24 hours of purchase.

Please contact us immediately by e-mail at info@helenandroseboutique.com if you wish to change or cancel your order.

We’ve made it simple and secure for you to pay. You can use Amex, Discover, Maestro, Visa, MasterCard, Apple Pay & Google Pay, whatever works best for you.

You will receive a tracking number via email once your order has been shipped.

Our pieces are carefully selected for their quality and designed to last. All of our clothing is made from high-quality fabrics that are built to keep their shape, color, and feel, so you can enjoy them for years to come.

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free shipping with USPS

Today only: As this marks the final day of our 23rd Anniversary Sale, we are offering free shipping on every order. Your purchase will be carefully packed and delivered at no extra cost.

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30-Day money back guarantee

Doesn't fit? No problem! You are still covered by our 30-day return guarantee. If something is not quite right, simply return it within 30 days, no pressure, no worries.

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24/7 CUSTOMER SUPPORT

Any questions or concerns? We are always here to help. Reach us at info@helenandroseboutique.com and we will be happy to assist you.