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CELEBRATION SALE ENDS TONIGHT:UP TO 70% OFF SITEWIDE
FREE SHIPPING ACROSS THE U.S.TODAY ONLY
HASSLE-FREE RETURNS 30-DAY MONEY-BACK GUARANTEE
4,8 Rating based on 4350+ reviews

Ellie™ | Romantic Smocked Midi Dress

$235.00 $69.95
Save 70%
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Free Tracked Shipping With UPS

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30-Day Money Back Guarantee

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More than 120,000 satisfied customers

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CELEBRATION SALE UPDATE: Due to high demand during our celebration, only a limited number of items remain. If you can still click on 'Add to Cart', it is still available.

The Ellie™ | Romantic Smocked Midi Dress features a small floral pattern with an off shoulder neckline and a softly gathered bodice. Made with soft fabric that feels light and easy to wear, it offers comfort and movement throughout the day. It works well for everyday outings and warm weather settings.

• Lightweight with soft drape
• Midi length
• Off shoulder neckline
• Short puff sleeves
• Smocked bodice
• Relaxed fit

We, Helen & Rose, will always keep you updated about your order and make sure everything arrives safely. We offer free shipping in the USA on every order, and all parcels are securely delivered with UPS.

We put a lot of care into what we offer, and we believe you’ll love it too. If it’s not quite what you expected, you have 30 days to return it for a full refund.

At Helen & Rose, we believe that caring for you goes far beyond the perfect fit. It's the heart of who we are.

Whether you're seeking sizing advice, tracking an order, or need assistance with a return, our friendly team is always here for you.

We treat every customer like family, with patience, honesty, and attention to detail.

📩 We'd love to hear from you:

Reach us anytime at info@helenandroseboutique.com and we'll make sure your experience is as beautiful as your purchase.

TRUSTED BY 33,600+ AMERICAN WOMEN

★★★★★

This boutique is one of a kind. Every piece has fit beautifully and felt even better in person than in the photos. 23 years in and only getting bigger and better.

Jessica R.
3 days ago
★★★★★

I ordered two dresses from Helen & Rose and I am completely in love. The quality is unlike anything I have found online before. You can truly feel the care that went into every detail.

Sarah M.
2 weeks ago
★★★★

I ordered two pieces during the moving sale and both exceeded every expectation. The quality is stunning and the fit is perfect. So excited to see what their new space will bring.

Emily T.
1 week ago
★★★★

I have been a customer for years and this boutique has never let me down. The clothing is timeless, elegant, and always makes me feel my most confident self.

Amanda K.
3 hours age
★★★★★

The moving sale prices are incredible but the quality is even better. Every piece feels handpicked and made to last. Cannot wait to see what Helen & Rose does in their new home.

Lauren B.
4 days ago
★★★★★

Finding a boutique that truly understands style and quality is rare. After 23 years they are growing into something even bigger, and I could not be happier for them.

Natalie W.
1 week ago

Combine & get up to 25% extra off

23 YEARS OF HELEN & ROSE, AND WE ARE CELEBRATING WITH YOU.

As we mark this incredible milestone, we want to give back to the women who made every single year possible. These are our most loved pieces, and this is your chance to own a part of something truly special. Once they are gone, they are gone for good. No restocks, no repeats.

Thank you for being part of our journey and supporting a boutique built on 23 years of passion and heart.

CRAFTED WITH LOVE

Every piece we select is chosen with passion, patience, and an eye for timeless style. From the first fitting to the final choice, nothing is rushed and nothing is overlooked. Each item carries its own story, expressed through cut, fabric, and the feeling it gives the woman who wears it. These are not just clothes, they are pieces you will reach for again and again, season after season.

FREQUENTLY ASKED QUESTIONS

We’re always here to help!

Whether you have a question or simply want to chat about our pieces, we’re available every day of the week.

🕰 Our Hours:
Mon–Fri: 9:00 AM – 6:30 PM
Sat–Sun: 10:00 AM – 5:00 PM

We do our best to reply within 24 hours, but we always strive to respond as quickly as possible.

We want you to love your new pieces just as much as we loved choosing them for you. If for any reason something is not quite right, you are welcome to return it within 30 days of receiving your order. Just send us an email and we will make sure everything is taken care of quickly and kindly.

✉️ Email us at: info@helenandroseboutique.com

Every piece in our boutique is chosen with care and an eye for timeless style. We handpick each item based on quality, craftsmanship, and the feeling it brings to the woman who wears it. Our goal is to offer clothing that not only looks beautiful but also feels wonderful and lasts for years to come.

Can I change or cancel my order? Of course, you can change or cancel your order within 8 hours of purchase.

Please contact us immediately by e-mail at info@helenandroseboutique.com if you wish to change or cancel your order.

We’ve made it simple and secure for you to pay. You can use Amex, Discover, Maestro, Visa, MasterCard, Apple Pay & Google Pay, whatever works best for you.

You will receive a tracking number via email once your order has been shipped.

Our pieces are carefully selected for their quality and designed to last. All of our clothing is made from high-quality fabrics that are built to keep their shape, color, and feel, so you can enjoy them for years to come.

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free shipping with UPS

Every ordere is shipped for free, with tracking included

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30-Day money back guarantee

Less than 1% of customers use it, but it's there if you need it. Shop risk-free today!

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24/7 CUSTOMER SUPPORT

Need help? We’re here for you anytime. Contact us at info@helenandroseboutique.com