We’re always here to help! Whether you have a question or simply want to chat about our pieces, we’re available every day of the week. 🕰 Our Hours: Mon–Fri: 9:00 AM – 6:30 PM Sat–Sun: 10:00 AM – 5:00 PM We do our best to reply within 24 hours, but we always strive to respond as quickly as possible.

How can I return an item if I don't like it?

We want you to love your new pieces just as much as we loved choosing them for you. If for any reason something is not quite right, you are welcome to return it within 30 days of receiving your order. Just send us an email and we will make sure everything is taken care of quickly and kindly. ✉️ Email us at: info@helenandroseboutique.com

How is your clothing selected?

Every piece in our boutique is chosen with care and an eye for timeless style. We handpick each item based on quality, craftsmanship, and the feeling it brings to the woman who wears it. Our goal is to offer clothing that not only looks beautiful but also feels wonderful and lasts for years to come.

Can I change or cancel my order?

Can I change or cancel my order? Of course, you can change or cancel your order within 8 hours of purchase. Please contact us immediately by e-mail at info@helenandroseboutique.com if you wish to change or cancel your order.

What payment methods do you accept?

We’ve made it simple and secure for you to pay. You can use Amex, Discover, Maestro, Visa, MasterCard, Apple Pay & Google Pay, whatever works best for you.

How can I track my order?

You will receive a tracking number via email once your order has been shipped.

Is your clothing good quality? Will it hold up over time?

Our pieces are carefully selected for their quality and designed to last. All of our clothing is made from high-quality fabrics that are built to keep their shape, color, and feel, so you can enjoy them for years to come.

Alma™ | Elegant Casual Dress

Name: Alma™ | Elegant Casual Dress
Brand: Helen & Rose
Price: 49.95 USD
Availability: InStock

$165.00 $49.95

Save 70%

Color

Blue

Green

Red

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Some dresses earn their place by being the one you grab without thinking. The Ava Everyday Comfortable Dress is exactly that piece - a relaxed loose-fit silhouette with a soft V-neck and a gentle print that reads fresh in summer and layers happily under a cardigan in cooler months. The fabric is feather-light and breathable, so you can sit through a barbecue, a road trip or a beach picnic without the dress fighting you the whole way.

Benefits:

Roomy through the bust and waist - flattering for a wide range of body shapes
V-neck opens up the collarbone and lengthens the upper body
Lightweight printed fabric stays cool even at peak afternoon sun
Layers easily under denim jackets, cardigans or oversized blazers
Throw-on-and-go styling - no cinching, no tugging, no second-guessing

We, Helen & Rose, will always keep you updated about your order and make sure everything arrives safely. We offer free shipping in the USA on every order, and all parcels are securely delivered with UPS.

We put a lot of care into what we offer, and we believe you’ll love it too. If it’s not quite what you expected, you have 30 days to return it for a full refund.

At Helen & Rose, we believe that caring for you goes far beyond the perfect fit. It's the heart of who we are.

Whether you're seeking sizing advice, tracking an order, or need assistance with a return, our friendly team is always here for you.

We treat every customer like family, with patience, honesty, and attention to detail.

📩 We'd love to hear from you:

Reach us anytime at info@helenandroseboutique.com and we'll make sure your experience is as beautiful as your purchase.

Alma™ | Elegant Casual Dress

TRUSTED BY 33,600+ AMERICAN WOMEN

Combine & get up to 25% extra off

23 YEARS OF HELEN & ROSE, AND WE ARE CELEBRATING WITH YOU.

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